The New Era Sale marks one of the proudest moments of my life. What began as my dream with Ivy London has grown into something I now get to pass on.
After growing up alongside the brand and working by my side for years, my daughter Iris is ready to take her next step — leading Ivy & Iris London into a new chapter with her own modern vision and direction.
To mark this transition and thank you for being part of our journey, we’re offering up to 70% during our New Era Sale off as we close my collection and prepare for what’s next.
With love,
Ivy - Founder of Ivy & Iris London
Ivy London began as my dream of building a brand rooted in timeless elegance and genuine connection. From the very first day, my daughter Iris was by my side — helping in the showroom, sitting through fittings, watching late-night packing sessions, and quietly dreaming of shaping something of her own one day. Over the years, I watched her grow with the brand, learning every detail, understanding every fabric, and slowly developing a vision that reflected her generation as much as mine.
Now, at 28, Iris is ready to lead Ivy & Iris London into its next chapter. With a desire to bring a more modern direction to the brand — new silhouettes, refined designs, and a fresh perspective — this transition also means moving to a new warehouse and fulfilment structure to support her vision, marking the close of my collection and the beginning of a new era for Ivy & Iris London.
Ivy & Iris is built on care, craftsmanship, and connection. Trusted by 50,000+ satisfied customers, our pieces are designed to feel effortless, timeless, and truly personal — season after season.
